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Dakota Smith is not just an American eyewear
brand. It is an attitude.
Rich in spirit and conviction, Dakota Smith is about freedom of
expression. The collection speaks to those original thinkers who
shape our culture. They are the innovators, influencers and
mavericks who go against the grain to break new ground. They are
the musicians, artists and athletes who set the trends.
Designed to meet the needs of that much coveted, but
unquestionably underserved segment of the optical market, 18 to
35 year old trend setting men, Dakota Smith combines a modern
aesthetic with iconographic elements that define "urban cool."
Clean modern fronts are combined with vintage decor elements to
convey an attitude that is both original and cool. Yet the
Dakota Smith collection price points are attainable giving the
eyewear democratic appeal.
Dakota Smith offers a variety of products from eyewear and
sunwear, to apparel and accessories that embody true American
independence and the hopeful idealism that exists in all of us.
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